AI is absolutely everywhere now, including website builders.

Framer has their own AI builder, Squarespace just announced theirs (coming 2024+), and Webflow will probably follow suit and share something AI-ish at tomorrow’s Conference keynote (I’d be shocked if they didn’t).

There are a million questions and very few answers. Many web professionals wonder if this is the beginning of the end for their employment, while others ride the wave and seek to use this new tech for good.

My general, high-level take that might step on toes: If our work is so surface-level and easily replaceable by robots, then maybe we’re not doing important enough work. Maybe we deserve to be put out of a job if the only real value we’re creating is more-or-less operating a website builder’s user interface: Turning knobs, pulling levers, and basically just telling a (currently) brainless machine what to do.

Perhaps this innovation will drive us to hone in on the aspects of creation that humans are great at: Things like storytelling, creating rhythm, developing nuance, cultivating relationships, inviting emotion, or leaning into the art of communication.

Here’s hoping the robots DO take our jobs so we can focus more on being human (instead of pretending to be robots for a paycheck).