Aaron Rolston, a black and white portrait

Framer expert, creative builder, AI enthusiast.

I’ve been building websites for over a decade—designing spaces for my creative work to live online, and empowering clients do to own a powerful online presence of their own.

I’ve been building websites for over a decade—designing spaces for my creative work to live online, and empowering clients do to own a powerful online presence of their own.

An embroidered illustration of a person walking a path through a birch forest

“I would choose Aaron a thousand times over.”

“Aaron is a true diamond in the rough. I have worked with tons of web designers in my 20 year career, and I would choose Aaron a thousand times over. He has sharp design sensibilities and is also technically skilled, which is a rare combination. He is also a problem solver: you can be sure that if he doesn’t know how to do something at the outset he will figure it out.”

Nick Pattison

Creative Director, Primary

“I would choose Aaron a thousand times over.”

“Aaron is a true diamond in the rough. I have worked with tons of web designers in my 20 year career, and I would choose Aaron a thousand times over. He has sharp design sensibilities and is also technically skilled, which is a rare combination. He is also a problem solver: you can be sure that if he doesn’t know how to do something at the outset he will figure it out.”

Nick Pattison

Creative Director, Primary

“I would choose Aaron a thousand times over.”

“Aaron is a true diamond in the rough. I have worked with tons of web designers in my 20 year career, and I would choose Aaron a thousand times over. He has sharp design sensibilities and is also technically skilled, which is a rare combination. He is also a problem solver: you can be sure that if he doesn’t know how to do something at the outset he will figure it out.”

Nick Pattison

Creative Director, Primary

Interests & Things

Minimalism

Less, but better. The practice of curating items, tools, and ideas that promote a joyful lifestyle — celebrating clarity and peace over the accumulation of more.

Digital Products

I believe the internet is a force multiplier for creative entrepreneurship — enabling a new reality for those willing to build something for themselves, and share it online.

Coffee

Ex-barista who’s happily addicted to one of the tastiest beverages on earth. Ethiopian coffees from Onyx Coffee Lab are my go-to, brewed at-home via Chemex.

Templates

Pre-built designs that make it easy to get an amazing website. I currently build templates for Squarespace at Studio Mesa, and have a growing collection for Framer.

Music

Never a silent moment while I work. I find musical themes like rhythm, harmony, and pitch translate beautifully in design. Fave artists include Tycho, LÜNE, and Jumo.

Automation

Using tools like Zapier or Make to let robots do the work for you. Removing manual, repetitive actions to allow for maximum creativity in business.

Updated

What I’m up to now…

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Updated this site's design

The endless personal site cycle of liking and disliking the way your work is displayed on the internet. But this time, I chose to revert to a previous version from like 9 months ago because the style felt so much better than any other attempts. I rarely see any sites with this kind of thirds-based design, and it just feels so right to organize things like this… until the next change.

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Taking on new clients

I'd taken a bit of a break from client work from the start of the year to focus on my own projects and get some real AI-building experience under my feet. But, serendipitous requests and the overall desire to collaborate pulls me back to the client work life. Let's build something together in Framer!

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Building Canopy

Canopy is my new side/main project that originated from my own painful need for more consistent SEO efforts in my business, Studio Mesa. Canopy is the SEO tool I always wanted: it builds a strategy based on real keywords and SERP data, then writes (and publishes!) posts that are so fine-tuned, it feels like a subject-matter expert wrote them. I'm stoked with how it's going.