Smallest viable audience
Smallest viable audience
Smallest viable audience
You could very likely create a wonderful, thriving business from just one hundred people who think your work is great (and are willing to pay handsomely for it). Everyone thinks low-cost, easy-sell products or services are more scaleable — and maybe they’re right... if you already have 1M subscribers on YouTube.
But for you and me, creating huge value for a group of people who really get what you’re about — Seth Godin calls this the “Smallest Viable Audience” — is a vastly underrated method of finding success in this digital economy.
Spend your energy finding your people and helping them, instead of treading water trying to compete with *gestures broadly at everyone on the internet*.
You could very likely create a wonderful, thriving business from just one hundred people who think your work is great (and are willing to pay handsomely for it). Everyone thinks low-cost, easy-sell products or services are more scaleable — and maybe they’re right... if you already have 1M subscribers on YouTube.
But for you and me, creating huge value for a group of people who really get what you’re about — Seth Godin calls this the “Smallest Viable Audience” — is a vastly underrated method of finding success in this digital economy.
Spend your energy finding your people and helping them, instead of treading water trying to compete with *gestures broadly at everyone on the internet*.
You could very likely create a wonderful, thriving business from just one hundred people who think your work is great (and are willing to pay handsomely for it). Everyone thinks low-cost, easy-sell products or services are more scaleable — and maybe they’re right... if you already have 1M subscribers on YouTube.
But for you and me, creating huge value for a group of people who really get what you’re about — Seth Godin calls this the “Smallest Viable Audience” — is a vastly underrated method of finding success in this digital economy.
Spend your energy finding your people and helping them, instead of treading water trying to compete with *gestures broadly at everyone on the internet*.