Shadow goals
Shadow goals
Shadow goals
I think it’s worth clarifying for yourself: What do you really want from the thing you’re working on? There’s really no wrong answer, but there can be a wrong pairing of the activity to the goal if you’re not careful.
Writing a short story about your trauma to get rich and famous, instead of as a therapeutic activity.
Building a SaaS business to make you feel popular, instead of trying to be profitable.
Posting on social media to “help people”, but you really just want to make sales for your brand.
No judgment — just don’t lie to yourself. It’s hard to succeed at something that’s really the shadow of the thing you want.
I think it’s worth clarifying for yourself: What do you really want from the thing you’re working on? There’s really no wrong answer, but there can be a wrong pairing of the activity to the goal if you’re not careful.
Writing a short story about your trauma to get rich and famous, instead of as a therapeutic activity.
Building a SaaS business to make you feel popular, instead of trying to be profitable.
Posting on social media to “help people”, but you really just want to make sales for your brand.
No judgment — just don’t lie to yourself. It’s hard to succeed at something that’s really the shadow of the thing you want.
I think it’s worth clarifying for yourself: What do you really want from the thing you’re working on? There’s really no wrong answer, but there can be a wrong pairing of the activity to the goal if you’re not careful.
Writing a short story about your trauma to get rich and famous, instead of as a therapeutic activity.
Building a SaaS business to make you feel popular, instead of trying to be profitable.
Posting on social media to “help people”, but you really just want to make sales for your brand.
No judgment — just don’t lie to yourself. It’s hard to succeed at something that’s really the shadow of the thing you want.