Rhythm is everything
Rhythm is everything
Rhythm is everything
Rhythm is everything (on a website).
It’s the indiscernible quality that makes scrolling through a great site something that feels natural and obvious — like the designer knew what you were thinking, and made visual choices that would prod you along in the journey.
It’s hard to describe what “good rhythm” quantifiably feels like, but… I usually notice “bad rhythm” with things like:
Split sections w/ images all on one side
Text hierarchy that feels unbalanced
No small sections to break up big ones
Too many similarly formatted content blocks
Not enough room to let ideas breathe
A somewhat obvious solution to have better rhythm: Scroll through the full site MANY times, and make note of what you feel. You don’t have to change the content itself, just the way it fits into the scheme of the site.
Think about it musically: the dynamic nature of a song takes you on a journey, with a variety of expressions to use as thematic tools. Things don’t remain the same, they flex and change! You’d be surprised how much of a difference adding some thoughtful asymmetry to your website can make in creating a feeling of natural progression.
Rhythm is everything (on a website).
It’s the indiscernible quality that makes scrolling through a great site something that feels natural and obvious — like the designer knew what you were thinking, and made visual choices that would prod you along in the journey.
It’s hard to describe what “good rhythm” quantifiably feels like, but… I usually notice “bad rhythm” with things like:
Split sections w/ images all on one side
Text hierarchy that feels unbalanced
No small sections to break up big ones
Too many similarly formatted content blocks
Not enough room to let ideas breathe
A somewhat obvious solution to have better rhythm: Scroll through the full site MANY times, and make note of what you feel. You don’t have to change the content itself, just the way it fits into the scheme of the site.
Think about it musically: the dynamic nature of a song takes you on a journey, with a variety of expressions to use as thematic tools. Things don’t remain the same, they flex and change! You’d be surprised how much of a difference adding some thoughtful asymmetry to your website can make in creating a feeling of natural progression.
Rhythm is everything (on a website).
It’s the indiscernible quality that makes scrolling through a great site something that feels natural and obvious — like the designer knew what you were thinking, and made visual choices that would prod you along in the journey.
It’s hard to describe what “good rhythm” quantifiably feels like, but… I usually notice “bad rhythm” with things like:
Split sections w/ images all on one side
Text hierarchy that feels unbalanced
No small sections to break up big ones
Too many similarly formatted content blocks
Not enough room to let ideas breathe
A somewhat obvious solution to have better rhythm: Scroll through the full site MANY times, and make note of what you feel. You don’t have to change the content itself, just the way it fits into the scheme of the site.
Think about it musically: the dynamic nature of a song takes you on a journey, with a variety of expressions to use as thematic tools. Things don’t remain the same, they flex and change! You’d be surprised how much of a difference adding some thoughtful asymmetry to your website can make in creating a feeling of natural progression.