I’m obsessed with doing new things: starting new businesses, making new products, building new side projects… this lifestyle of building isn’t for everyone, but I love it. However, while constantly starting things has some big upsides, it also tends to neglect the existing projects. Not in huge, detrimental ways—just not growing them to the degree that would probably yield much greater success.

The grounding questions that I’ve been motivated by lately:

• “What would it look like to 10x my current business?”

• “Would this success be more fulfilling than another new thing?”

• “How hard would it be to actually do this properly?”

A guess: Deeper investment in existing work is probably better in the long run, though it feels less fun now. What projects, brands, or ideas have you left in the dust to chase the next new thing?