Marketing woes
Marketing woes
Marketing woes
I’m terrible at marketing.
Before I got into design (pre-Covid), I used to shoot wedding videos full-time. Forcing myself to make and share any kind of wedding-related content for social or SEO felt like pulling teeth… I enjoyed the actual video aspect of the work, but it felt so unbelievably unnatural to promote the business in an authentic way.
Design is much more in line with what I’m about as a person: Minimalism, clarity, communication, and of course the visuals. But, I still seem to fall into that camp of feeling cringy making the type of content I know does well online. For example, things about my Squarespace templates: I like Squarespace, templates, websites, design, etc. — but the moment it comes to creating “My top 3 tips for using a Squarespace template” or a lead-magnet like "The Template Maker Bootcamp", the ick starts to set in.
To me, it begs three questions:
Is marketing simply a necessity that I need to accept, and just find a method that works in the long run?
Does everyone feel this way, and secretly despise sharing cringy things that get clicks on Google and social?
Is the lack of wanting to dive deep into helpful content emblematic of not really caring very much for the work? Does it matter?
Anyways, somewhat of a rant today I suppose. Do you ever feel this way in sharing things online? Is there a perspective that shifted how you think about online marketing — or are you just as terrible as I am at it?
I’m terrible at marketing.
Before I got into design (pre-Covid), I used to shoot wedding videos full-time. Forcing myself to make and share any kind of wedding-related content for social or SEO felt like pulling teeth… I enjoyed the actual video aspect of the work, but it felt so unbelievably unnatural to promote the business in an authentic way.
Design is much more in line with what I’m about as a person: Minimalism, clarity, communication, and of course the visuals. But, I still seem to fall into that camp of feeling cringy making the type of content I know does well online. For example, things about my Squarespace templates: I like Squarespace, templates, websites, design, etc. — but the moment it comes to creating “My top 3 tips for using a Squarespace template” or a lead-magnet like "The Template Maker Bootcamp", the ick starts to set in.
To me, it begs three questions:
Is marketing simply a necessity that I need to accept, and just find a method that works in the long run?
Does everyone feel this way, and secretly despise sharing cringy things that get clicks on Google and social?
Is the lack of wanting to dive deep into helpful content emblematic of not really caring very much for the work? Does it matter?
Anyways, somewhat of a rant today I suppose. Do you ever feel this way in sharing things online? Is there a perspective that shifted how you think about online marketing — or are you just as terrible as I am at it?
I’m terrible at marketing.
Before I got into design (pre-Covid), I used to shoot wedding videos full-time. Forcing myself to make and share any kind of wedding-related content for social or SEO felt like pulling teeth… I enjoyed the actual video aspect of the work, but it felt so unbelievably unnatural to promote the business in an authentic way.
Design is much more in line with what I’m about as a person: Minimalism, clarity, communication, and of course the visuals. But, I still seem to fall into that camp of feeling cringy making the type of content I know does well online. For example, things about my Squarespace templates: I like Squarespace, templates, websites, design, etc. — but the moment it comes to creating “My top 3 tips for using a Squarespace template” or a lead-magnet like "The Template Maker Bootcamp", the ick starts to set in.
To me, it begs three questions:
Is marketing simply a necessity that I need to accept, and just find a method that works in the long run?
Does everyone feel this way, and secretly despise sharing cringy things that get clicks on Google and social?
Is the lack of wanting to dive deep into helpful content emblematic of not really caring very much for the work? Does it matter?
Anyways, somewhat of a rant today I suppose. Do you ever feel this way in sharing things online? Is there a perspective that shifted how you think about online marketing — or are you just as terrible as I am at it?