There’s no such thing as thinking your way through “empty page syndrome”: That situation where you get paralyzed with possibility at the vast amount of options you could take your work in.

The only solution is to act.

Even if there’s no clear spark of genius to influence your ideas, write. Even if you have no clue about the direction of the brand, make some shapes. Even if you’re not sure how a certain section will work, start building.

The more you practice letting go of fear (the real benefit of experience), the quicker you can get to the work you’re made to do. The messy, unpredictable part is inevitable — but the real pros know this and have a process for getting through it with incredible speed.

Anticipate the fear, act anyways.