Do more things that don’t scale.

In this landscape of hyper-growth startups and brands that aim to make products that appeal to everyone with a brain… it can feel silly to actively choose to do non-scaling things.

But here’s the thing: You don’t have millions of dollars to spend on customer acquisition or marketing. Your success comes from being a more authentic human being in the marketplace — quality over quantity. So, do things like:

• Being more available for customer support

• Sending more thoughtful emails and messages

• Going the extra mile in a project to delight a client

• Responding to every single comment on your content

• Spending time just being a human, before a professional

People notice when someone cares.