Great products don’t penalize humans for acting in their own self-interest. Brands that do this right make smart business models that have plenty of room for however customers want to do things (within reason) while retaining the security and profitability needed for longevity.

Poor example:
​Digital product makers (templates, mockups, fonts, etc.) insist that their digital goods—things that are FREE to make a million copies of—are to only be used one time per license. I dunno who they think they’re fooling... Internet People™ are going to copy and reuse the hell out of assets, because who’s going to stop them, the Internet Police™? These artificial barriers are unnatural money grabs that go against the grain of expected behavior and make the experience worse.

Good example:
​An exception to most font-makers… Pangram Pangram, who makes Neue Montreal (the typeface of this newsletter if you’re reading on Apple Mail), has an incredibly generous policy for the personal use of ALL of their fonts. So long as it’s not commercial (client project, etc.), you don’t have to feel weird about trying out their awesome work. They don’t punish customers for behavior that’s natural and necessary in exploring how fonts work in design.