We’re officially 3/4 done with this 100-day challenge! Wowza.

Something that’s been hitting me lately, as some evenings I really scrape by to find the motivation to write these emails (like right now, heyo): Time will pass no matter what. If things go well, you are going to arrive at tomorrow… so you might as well get there with one more thing shared with the world instead of an excuse.

Maybe that’s a bit reductive or desperate sounding, but… I really think sometimes we need to take the “easy way” instead of taking no way at all. Instead of imagining that things must be perfect to ship anything at all, make the bar low enough that you can’t help but clear it with minimal effort — leaving room for you to jump as high as you please, if you’re so inclined.

The goal is to jump, not be an olympian.