Type
Development
Platform
Squarespace
Design
Aaron Rolston
Year
2021
Story + Strategy
Global branding experts
Story + Strategy is a brand consultancy led by two storytellers who have worked at both ends of the scale, from global enterprise marketing to hyperlocal campaigns. They came to me with a name and a brief style guide, so the visual system came first: an orange and blue palette and a bold sans against a thin serif, holding the two halves of their approach in tension.
