Today's thought

Smallest viable audience

You could very likely create a wonderful, thriving business from just one hundred people who think your work is great (and are willing to pay handsomely for it). Everyone thinks low-cost, easy-sell products or services are more scaleable — and maybe they’re right... if you already have 1M subscribers on YouTube.

But for you and me, creating huge value for a group of people who really get what you’re about — Seth Godin calls this the “Smallest Viable Audience” — is a vastly underrated method of finding success in this digital economy.

Spend your energy finding your people and helping them, instead of treading water trying to compete with *gestures broadly at everyone on the internet*.

You could very likely create a wonderful, thriving business from just one hundred people who think your work is great (and are willing to pay handsomely for it). Everyone thinks low-cost, easy-sell products or services are more scaleable — and maybe they’re right... if you already have 1M subscribers on YouTube.

But for you and me, creating huge value for a group of people who really get what you’re about — Seth Godin calls this the “Smallest Viable Audience” — is a vastly underrated method of finding success in this digital economy.

Spend your energy finding your people and helping them, instead of treading water trying to compete with *gestures broadly at everyone on the internet*.

Hundred Daily™ is a 100-day writing challenge by Aaron Rolston. The goal is to publish 100(ish) words daily & send them out via email. Consider subscribing if you'd like to receive daily broadcasts from me.

Aaron Rolston © 2099

Aaron Rolston © 2099