Today's thought

Shadow goals

I think it’s worth clarifying for yourself: What do you really want from the thing you’re working on? There’s really no wrong answer, but there can be a wrong pairing of the activity to the goal if you’re not careful.

  • Writing a short story about your trauma to get rich and famous, instead of as a therapeutic activity.

  • Building a SaaS business to make you feel popular, instead of trying to be profitable.

  • Posting on social media to “help people”, but you really just want to make sales for your brand.

No judgment — just don’t lie to yourself. It’s hard to succeed at something that’s really the shadow of the thing you want.

I think it’s worth clarifying for yourself: What do you really want from the thing you’re working on? There’s really no wrong answer, but there can be a wrong pairing of the activity to the goal if you’re not careful.

  • Writing a short story about your trauma to get rich and famous, instead of as a therapeutic activity.

  • Building a SaaS business to make you feel popular, instead of trying to be profitable.

  • Posting on social media to “help people”, but you really just want to make sales for your brand.

No judgment — just don’t lie to yourself. It’s hard to succeed at something that’s really the shadow of the thing you want.

Hundred Daily™ is a 100-day writing challenge by Aaron Rolston. The goal is to publish 100(ish) words daily & send them out via email. Consider subscribing if you'd like to receive daily broadcasts from me.

Aaron Rolston © 2099

Aaron Rolston © 2099