Today's thought

Self-design

Designing for yourself feels nearly impossible.

I think it stems from the fact that no matter how great your skills, or how grand your vision is, there simply aren’t as many limitations as necessary. In a client-to-designer relationship, the constraints help shape expectations and outcomes in a way that compromises in the right ways… but when it’s a “you (client) <> you (designer)” situation, the vast sea of possibility is simply too much to bear.

The way I see it — and the way I experienced this week while updating my Studio Mesa website in preparation for Black Friday (shameless plug, 35% off everything) — there are really two options:

  1. Set hard boundaries and stick to them to avoid distractions.

  2. Be willing to swim, swim, swim until you discover land.

I unfortunately picked the second route and tried to completely reinvent the brand from the ground up. But, after multiple “not quite right” iterations, I decided to double-down on the original visual direction and try to make it just a bit cooler and more refined. At the end of the day, I’m still conflicted by the same things as before… but maybe it’s like 25% better?

I suppose it doesn’t really matter what I think, so long as the business works and people buy website templates. C'est la vie.

Designing for yourself feels nearly impossible.

I think it stems from the fact that no matter how great your skills, or how grand your vision is, there simply aren’t as many limitations as necessary. In a client-to-designer relationship, the constraints help shape expectations and outcomes in a way that compromises in the right ways… but when it’s a “you (client) <> you (designer)” situation, the vast sea of possibility is simply too much to bear.

The way I see it — and the way I experienced this week while updating my Studio Mesa website in preparation for Black Friday (shameless plug, 35% off everything) — there are really two options:

  1. Set hard boundaries and stick to them to avoid distractions.

  2. Be willing to swim, swim, swim until you discover land.

I unfortunately picked the second route and tried to completely reinvent the brand from the ground up. But, after multiple “not quite right” iterations, I decided to double-down on the original visual direction and try to make it just a bit cooler and more refined. At the end of the day, I’m still conflicted by the same things as before… but maybe it’s like 25% better?

I suppose it doesn’t really matter what I think, so long as the business works and people buy website templates. C'est la vie.

Hundred Daily™ is a 100-day writing challenge by Aaron Rolston. The goal is to publish 100(ish) words daily & send them out via email. Consider subscribing if you'd like to receive daily broadcasts from me.

Aaron Rolston © 2099

Aaron Rolston © 2099