Today's thought

Rhythm is everything

Rhythm is everything (on a website).

It’s the indiscernible quality that makes scrolling through a great site something that feels natural and obvious — like the designer knew what you were thinking, and made visual choices that would prod you along in the journey.

It’s hard to describe what “good rhythm” quantifiably feels like, but… I usually notice “bad rhythm” with things like:

  • Split sections w/ images all on one side

  • Text hierarchy that feels unbalanced

  • No small sections to break up big ones

  • Too many similarly formatted content blocks

  • Not enough room to let ideas breathe

A somewhat obvious solution to have better rhythm: Scroll through the full site MANY times, and make note of what you feel. You don’t have to change the content itself, just the way it fits into the scheme of the site.

Think about it musically: the dynamic nature of a song takes you on a journey, with a variety of expressions to use as thematic tools. Things don’t remain the same, they flex and change! You’d be surprised how much of a difference adding some thoughtful asymmetry to your website can make in creating a feeling of natural progression.

Rhythm is everything (on a website).

It’s the indiscernible quality that makes scrolling through a great site something that feels natural and obvious — like the designer knew what you were thinking, and made visual choices that would prod you along in the journey.

It’s hard to describe what “good rhythm” quantifiably feels like, but… I usually notice “bad rhythm” with things like:

  • Split sections w/ images all on one side

  • Text hierarchy that feels unbalanced

  • No small sections to break up big ones

  • Too many similarly formatted content blocks

  • Not enough room to let ideas breathe

A somewhat obvious solution to have better rhythm: Scroll through the full site MANY times, and make note of what you feel. You don’t have to change the content itself, just the way it fits into the scheme of the site.

Think about it musically: the dynamic nature of a song takes you on a journey, with a variety of expressions to use as thematic tools. Things don’t remain the same, they flex and change! You’d be surprised how much of a difference adding some thoughtful asymmetry to your website can make in creating a feeling of natural progression.

Hundred Daily™ is a 100-day writing challenge by Aaron Rolston. The goal is to publish 100(ish) words daily & send them out via email. Consider subscribing if you'd like to receive daily broadcasts from me.

Aaron Rolston © 2099

Aaron Rolston © 2099