Today's thought

One-page websites

One of my “spiky points of view” in web design: Most marketing websites can (and probably should) just be one page. Two main reasons that I’ve observed:

  1. Attention is the most precious commodity
    Forcing visitors to click around aimlessly to grasp the full concept of the site is bound to lose them. One page means just a handful of scrolls, clearly and effectively driving home the main action the user should take.

  2. Extra pages are weighing you down.
    Any page with less than 3 sections can be consolidated into a single section on the home page. All those extra pages *might* be helpful in some way for SEO, but… if the goal is to elicit action, optimize for the best experience possible. Use anchor links to drop visitors right where they should be, and ditch the single-paragraph About page.

Takeaway: Spend your energy building a highly focused single page instead of worrying about the architecture of a 10-page behemoth. If you need to add more content later (totally fine!), you’ve already got an amazing landing page that does the bulk of the work.

One of my “spiky points of view” in web design: Most marketing websites can (and probably should) just be one page. Two main reasons that I’ve observed:

  1. Attention is the most precious commodity
    Forcing visitors to click around aimlessly to grasp the full concept of the site is bound to lose them. One page means just a handful of scrolls, clearly and effectively driving home the main action the user should take.

  2. Extra pages are weighing you down.
    Any page with less than 3 sections can be consolidated into a single section on the home page. All those extra pages *might* be helpful in some way for SEO, but… if the goal is to elicit action, optimize for the best experience possible. Use anchor links to drop visitors right where they should be, and ditch the single-paragraph About page.

Takeaway: Spend your energy building a highly focused single page instead of worrying about the architecture of a 10-page behemoth. If you need to add more content later (totally fine!), you’ve already got an amazing landing page that does the bulk of the work.

Hundred Daily™ is a 100-day writing challenge by Aaron Rolston. The goal is to publish 100(ish) words daily & send them out via email. Consider subscribing if you'd like to receive daily broadcasts from me.

Aaron Rolston © 2099

Aaron Rolston © 2099