Today's thought

Dream clients

I’ve never really liked the term “dream client”.

Low-key, I think the notion of “dreaming” about work is peak capitalist brainwashing, insinuating that our lives must revolve around work — even to the extent that the BEST outcome in our day-to-day is simply making money from a specific client who does business in a way you happen to like.

Sure, it’s mostly just a semantics issue… most people don’t really feel strongly about things like this, as it’s just a cliché phrase everyone uses. But, I do think the ideologies behind phrases like this are worth investigating or being cautious of, as what we believe infects our state of being, which subtly changes our daily lives.

Grandpa conspiracies aside… I find a much more palatable version to be something like “ideal project” because it accepts a few things without being overly jovial about the concept of dream-like work:

  1. “Ideal” implies that under the circumstances of the inevitable reality of work, this is the best case scenario — NOT what fulfills me as a human being.

  2. It reserves the word “dream” for things that are actually dream-worthy, not just checking a big-name client off an arbitrary list of logos.

  3. To me, the project is more important than the client in the context of identifying what you want to do. It’s very possible to have the right client, but the wrong work, and vice versa.

Again, does this really matter? No, not really. But I hope the next time you catch yourself saying or hear someone mention a “dream client”, you’ll be aware and introspective about how that situation has unfolded, and if you genuinely dream of work, in any regard.

I’ve never really liked the term “dream client”.

Low-key, I think the notion of “dreaming” about work is peak capitalist brainwashing, insinuating that our lives must revolve around work — even to the extent that the BEST outcome in our day-to-day is simply making money from a specific client who does business in a way you happen to like.

Sure, it’s mostly just a semantics issue… most people don’t really feel strongly about things like this, as it’s just a cliché phrase everyone uses. But, I do think the ideologies behind phrases like this are worth investigating or being cautious of, as what we believe infects our state of being, which subtly changes our daily lives.

Grandpa conspiracies aside… I find a much more palatable version to be something like “ideal project” because it accepts a few things without being overly jovial about the concept of dream-like work:

  1. “Ideal” implies that under the circumstances of the inevitable reality of work, this is the best case scenario — NOT what fulfills me as a human being.

  2. It reserves the word “dream” for things that are actually dream-worthy, not just checking a big-name client off an arbitrary list of logos.

  3. To me, the project is more important than the client in the context of identifying what you want to do. It’s very possible to have the right client, but the wrong work, and vice versa.

Again, does this really matter? No, not really. But I hope the next time you catch yourself saying or hear someone mention a “dream client”, you’ll be aware and introspective about how that situation has unfolded, and if you genuinely dream of work, in any regard.

Hundred Daily™ is a 100-day writing challenge by Aaron Rolston. The goal is to publish 100(ish) words daily & send them out via email. Consider subscribing if you'd like to receive daily broadcasts from me.

Aaron Rolston © 2099

Aaron Rolston © 2099