Today's thought

Care > scale

Do more things that don’t scale.

In this landscape of hyper-growth startups and brands that aim to make products that appeal to everyone with a brain… it can feel silly to actively choose to do non-scaling things.

But here’s the thing: You don’t have millions of dollars to spend on customer acquisition or marketing. Your success comes from being a more authentic human being in the marketplace — quality over quantity. So, do things like:

  • Being more available for customer support

  • Sending more thoughtful emails and messages

  • Going the extra mile in a project to delight a client

  • Responding to every single comment on your content

  • Spending time just being a human, before a professional

People notice when someone cares.

Do more things that don’t scale.

In this landscape of hyper-growth startups and brands that aim to make products that appeal to everyone with a brain… it can feel silly to actively choose to do non-scaling things.

But here’s the thing: You don’t have millions of dollars to spend on customer acquisition or marketing. Your success comes from being a more authentic human being in the marketplace — quality over quantity. So, do things like:

  • Being more available for customer support

  • Sending more thoughtful emails and messages

  • Going the extra mile in a project to delight a client

  • Responding to every single comment on your content

  • Spending time just being a human, before a professional

People notice when someone cares.

Hundred Daily™ is a 100-day writing challenge by Aaron Rolston. The goal is to publish 100(ish) words daily & send them out via email. Consider subscribing if you'd like to receive daily broadcasts from me.

Aaron Rolston © 2099

Aaron Rolston © 2099