There’s a real conundrum in the creative space.
In theory, there are thousands — hundreds of thousands of people that could make excellent use of your creative work. They run businesses or craft brands that would absolutely see killer gains from working with you.
And yet, most creative professionals do not have a full roster of current clients. Not even close. Most still survive by the feast-or-famine cycle of work, waiting anxiously for the next job to miraculously roll in.
The disparity between these two realities is stark. How can they both be true?
Does it really just come down to money or marketing or social media? Is there more luck involved than anyone’s really willing to admit? Why is it so insanely hard to make creative business work sometimes?
I disclose all of these questions as one who’s striving to find a solution. Maybe it does in fact, come down to specializing — becoming “the best in the world” as Seth Godin calls it, to someone who really needs the thing you provide. As I mentioned in yesterday’s post, I’m hoping to crack the method behind niching down, and finally getting some clarity. Wish me luck.