Story + Strategy
Global branding experts
Story + Strategy is a brand strategy consultancy, led by two lifelong storytellers who’ve experienced the full gamut of creative entrepreneurship: From directing marketing for global enterprises to crafting hyperlocal creative campaigns.
They initially only had the name and a brief style guide, so I started by building out some new visual systems to work with. The orange/blue palette, paired with the bold sans serif / thin serif fonts creates a stark contrast that visually represents the two sides of their story and strategy approach. Imagery is a powerful communication tool, capable of eliciting nuanced emotion in viewers. I selected photos that not only created a cohesive look but insinuated a deeper meaning or story — just as they do in drawing out meaning from the brands they work with.
Story + Strategy is a brand strategy consultancy, led by two lifelong storytellers who’ve experienced the full gamut of creative entrepreneurship: From directing marketing for global enterprises to crafting hyperlocal creative campaigns.
They initially only had the name and a brief style guide, so I started by building out some new visual systems to work with. The orange/blue palette, paired with the bold sans serif / thin serif fonts creates a stark contrast that visually represents the two sides of their story and strategy approach. Imagery is a powerful communication tool, capable of eliciting nuanced emotion in viewers. I selected photos that not only created a cohesive look but insinuated a deeper meaning or story — just as they do in drawing out meaning from the brands they work with.
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"Aaron was not only incredibly easy to work with, but also thoughtful, creative, and fast! He took our existing ideas and assets to a whole new level and truly made them shine. I couldn’t be happier that we chose Aaron to build our new website."
Shawn Brain
→
Brand Strategy
"Aaron was not only incredibly easy to work with, but also thoughtful, creative, and fast! He took our existing ideas and assets to a whole new level and truly made them shine. I couldn’t be happier that we chose Aaron to build our new website."
Shawn Brain
→
Brand Strategy
"Aaron was not only incredibly easy to work with, but also thoughtful, creative, and fast! He took our existing ideas and assets to a whole new level and truly made them shine. I couldn’t be happier that we chose Aaron to build our new website."
Shawn Brain
→
Brand Strategy
