2024

Platform →

Platform →

Design → Benten Woodring
Copywriting → Defne Gencler
Graphics → Carlos Palomo

Design → Benten Woodring
Copywriting → Defne Gencler
Graphics → Carlos Palomo

Primary

Brand Sprint Studio

Brand Sprint Studio

When longtime friend, Nick Pattison (who I co-founded Stellar with in 2021) approached me to build the next iteration of his brand studio's site, I was stoked. Primary began offering 1-week Brand Sprints in 2023, and needed a new online experience to showcase the incredible work they were able to accomplish for clients — as well as clarifying and visualizing the process of delivering a full brand in just a week.

Framer makes animation fun and easy — perfect for creating micro-interactions and movements within a site. The mega button CTA at the bottom is easily my favorite button I've ever made, and truly captures the speed, clarity, and overall epic nature of Primary's offering. The CMS of the site is extremely flexible, making room for a variety of graphics, images, and videos for the Work page. All-in-all, this site took just a week to build (maybe I'll do my own sprints!) and Nick has already booked multiple new clients from the rebuild.

When longtime friend, Nick Pattison (who I co-founded Stellar with in 2021) approached me to build the next iteration of his brand studio's site, I was stoked. Primary began offering 1-week Brand Sprints in 2023, and needed a new online experience to showcase the incredible work they were able to accomplish for clients — as well as clarifying and visualizing the process of delivering a full brand in just a week.

Framer makes animation fun and easy — perfect for creating micro-interactions and movements within a site. The mega button CTA at the bottom is easily my favorite button I've ever made, and truly captures the speed, clarity, and overall epic nature of Primary's offering. The CMS of the site is extremely flexible, making room for a variety of graphics, images, and videos for the Work page. All-in-all, this site took just a week to build (maybe I'll do my own sprints!) and Nick has already booked multiple new clients from the rebuild.

Quote

"Aaron is a true diamond in the rough. I have worked with tons of web designers in my 20 year career, and I would choose Aaron a thousand times over. He has sharp design sensibilities and is also technically skilled, which is a rare combination. This allows him to create aesthetically stunning websites that function at a high level, with precise attention to detail. He is also a problem solver—you can be sure that if he doesn’t know how to do something at the outset he will figure it out. I cannot recommend Aaron enough! Hire him now before someone else does."

Nick Pattison

Creative Director

"Aaron is a true diamond in the rough. I have worked with tons of web designers in my 20 year career, and I would choose Aaron a thousand times over. He has sharp design sensibilities and is also technically skilled, which is a rare combination. This allows him to create aesthetically stunning websites that function at a high level, with precise attention to detail. He is also a problem solver—you can be sure that if he doesn’t know how to do something at the outset he will figure it out. I cannot recommend Aaron enough! Hire him now before someone else does."

Nick Pattison

Creative Director

"Aaron is a true diamond in the rough. I have worked with tons of web designers in my 20 year career, and I would choose Aaron a thousand times over. He has sharp design sensibilities and is also technically skilled, which is a rare combination. This allows him to create aesthetically stunning websites that function at a high level, with precise attention to detail. He is also a problem solver—you can be sure that if he doesn’t know how to do something at the outset he will figure it out. I cannot recommend Aaron enough! Hire him now before someone else does."

Nick Pattison

Creative Director